If you are a local sports related business debating on what medium to advertise in, you may want to consider working with your sports radio station. There are several great advantages to working with a local news source that you cannot get from advertising nationwide.
Advertising locally can have several advantages, especially if you have decided to advertise during a 610 sports radio broadcast. First, working with 610 sports radio ensures you will have a captivated audience. While radio listeners are often distracted, most consciously tune in to specific channels such as sports radio, which allows you
Advertising during a local sports radio broadcast also ensures that your advertisement will be saturated in the minds of the viewers. Sincesports radio broadcasts are typically fresh, and updated periodically, viewers are repeatedly exposure to your ad.
Finally, viewers are typically dj or sports radio station loyal, so they will repeatedly tune in to the same channel. If you choose to stick with advertising with one specific channel, such as sports radio 610, all of the same listeners will be repeatedly exposed to your ad, and more likely to recognize your brand.
While many may argue that radio is a bit of a lost medium, that is not the case. Several sports radio programs have also transitioned to online radio formats, so listeners can access them from virtually anywhere, whenever they want. Online radio shows are great for advertising because you do not have as many time restrictions as you would with standard radio. Advertisements can be played at different times of the day, depending on when listeners access the show.
While there are a few draw backs to radio advertising, such as a higher cost, you are guaranteed to reach a wide spread audience, in high volumes. If you are debating advertising locally, there are several advantages to doing so, so do avid research when planning your campaigns. It could be the difference between you and your competitors being found.